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James Randi Educational Foundation (JREF)
The JFEF’s aim is "to promote critical thinking by reaching out to the public and media with reliable information about paranormal and supernatural ideas so widespread in our society today.” It offers one million dollars to anyone who can prove a paranormal or supernatural claim. Any fantastic claim is fair game—from the paranormal, to alien abductions, miracle cures, mind reading, alternative medicine, you name it. As you might imagine, so far this has led only to debunking. It doesn't always make the JREF popular with well-intentioned people who hold irrational beliefs dear. It makes them even less popular with con artists. Either way, the JREF renders a valuable service.
Click on any of these titles to read my JREF articles:
Tempests in Skeptical Teapots
Of Licorice and Skepticism
Of Belly-Button Lint and Bogus Ads
If This Be Selling
The Principle of the Thing
You Are More Likely to Read This Story Because...
Flogging the Adverts
Direct Marketing IQ / Inside Direct Mail / Target Marketing Group
My articles published in MarketingProfs.com have been picked up and reprinted with my permission by publications in Europe, Asia and Australia. With every reprint, my ego has grown commensurately. MarketingProfs will ask you to register before allowing access to the articles.
Click on any title:
A Direct Marketer Looks at Branding
Direct Response Versus Awareness Advertising: Which Way Should You Go?
Six Irrational Leaps to Avoid in Marketing