Deliver Magazine
Click here to read my bimonthly column for Deliver, a magazine that reaches 300,000 marketing decision makers. Be sure to check back about every two weeks.
James Randi Educational Foundation (JREF)
The JFEF’s aim is "to promote critical thinking by reaching out to the public and media with reliable information about paranormal and supernatural ideas so widespread in our society today.” It offers one million dollars to anyone who can prove a paranormal or supernatural claim. Any fantastic claim is fair game—from the paranormal, to alien abductions, miracle cures, mind reading, alternative medicine, you name it. As you might imagine, so far this has led only to debunking. It doesn't always make the JREF popular with well-intentioned people who hold irrational beliefs dear. It makes them even less popular with con artists. Either way, the JREF renders a valuable service.
Click on any of these titles to read my JREF articles:
Like Grown-Ups
Tempests in Skeptical Teapots
Objectively Speaking
Of Licorice and Skepticism
Of Belly-Button Lint and Bogus Ads
If This Be Selling
The Principle of the Thing
Brand Skeptic
You Are More Likely to Read This Story Because...
Flogging the Adverts
Click on any of these titles to read my JREF articles:
Like Grown-Ups
Tempests in Skeptical Teapots
Objectively Speaking
Of Licorice and Skepticism
Of Belly-Button Lint and Bogus Ads
If This Be Selling
The Principle of the Thing
Brand Skeptic
You Are More Likely to Read This Story Because...
Flogging the Adverts
Direct Marketing IQ / Inside Direct Mail / Target Marketing Group
MarketingProfs.com
My articles published in MarketingProfs.com have been picked up and reprinted with my permission by publications in Europe, Asia and Australia. With every reprint, my ego has grown commensurately. MarketingProfs will ask you to register before allowing access to the articles.
Click on any title:
A Direct Marketer Looks at Branding
Direct Response Versus Awareness Advertising: Which Way Should You Go?
Six Irrational Leaps to Avoid in Marketing
Click on any title:
A Direct Marketer Looks at Branding
Direct Response Versus Awareness Advertising: Which Way Should You Go?
Six Irrational Leaps to Avoid in Marketing
RESPONSE Agency Blog
If you’re a real glutton for punishment, you can visit my blog. In addition to its marketing orientation, I weave in other topics that matter to me, such as human rights, equality, rational thought, and personal responsibility.
Though it doesn’t appear in my blog — since it’s not about marketing — click here to read a piece I wrote on separation of church and state.
Though it doesn’t appear in my blog — since it’s not about marketing — click here to read a piece I wrote on separation of church and state.
